The Hidden Power of Lining: Uramasari and URAMASA®
1. A Philosophy Woven into the Inside
In Japan, true elegance has never been about showing off — it’s about subtlety, restraint, and beauty beneath the surface. This is the essence of “Uramasari”, a cultural concept born in the Edo period (1603–1868), where lavish colors and patterns were hidden inside garments, unseen from the outside.
Why? Because extravagant outerwear was often banned by law. In response, merchants and townspeople expressed their identity through linings, not exteriors. It became a silent rebellion. A poetic way of saying: “You’ll only know who I truly am if you look deeper.”
2. From Samurai Robes to Modern Suits
The tradition of decorative linings continued through the Meiji and Showa eras. While the world turned toward Western tailoring, Japan kept its inner sense of beauty alive — lining hakama, haori, and eventually even suits with expressive textiles.
Today, this heritage lives on in URAMASA®: custom linings designed with Japanese patterns, nature motifs, or abstract art — all placed where only you (and a lucky few) can see.
3. URAMASA™: Hidden Art for the Modern Gentleman
URAMASA™ linings are not just about aesthetics. They are about intention. Choosing what’s inside your jacket becomes a form of self-expression, tradition, and quiet confidence.
Whether it’s a wave pattern from Edo-era prints, or a bold crimson symbolizing inner fire — the lining you choose tells a story, just for you.
4. Why It Resonates with Global Professionals
In a world where suits often look the same, URAMASA® sets you apart without shouting. It says, “I understand the value of detail. I care about things others don’t see. I honor history while creating my own.”
For those who seek authenticity, sophistication, and individuality, this is more than a lining — it’s a conversation starter, a mindset, and a legacy you wear.
🧵 Discover URAMASA® Lining Customization
Crafted in Japan. Inspired by Edo.
Only the wearer truly knows what lies beneath.